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Why Matching Content with a Face helps Brands Gain Consumer Trust.
A study by the Edelman Trust Barometer found that 67% of consumers trust “company technical experts,” while only 43% trust CEOs.
What 8 Months of COVID-19 Has Taught Us About Digital Transformation
In a recent blog, Eric Doyle here at DLA Ignite tells a tale of two companies. While I'm sure the tale is fiction, I do know...
How Social is your CEO on Social Media?
The CEO of HSBC, Noel Quinn shared his first post on LinkedIn last week.
This is what he wrote :
As of today, 19th October 2020, his...
When Buying a House You do Your DD - Guess What, Your Future Client is Doing the Exact Same Thing About You.
Today, people are looking for 'social proof' and validation from peers around which products and services they might be interested in...
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