How you can engage with 57% of the worlds population.

There are 3.5 Billion people around the world on SocialMedia as at April 2019.

So, why is it that brands and businesses choose to migrate the intrusive ‘advertise and promote’ thinking that’s turning us off on every other channel into the social space?

With access to 57% (link below) to the worlds population what conversations would you like to have, do you think that measuring ‘engagement’ rather than reach is a better metric?

If you do, why do you continue to advertise?