Targeted Adverts Don't Work Anymore.
So your in the publishing and content creation business, you've spent years building up your audiences only to now see most of the...
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The Ad supply chain is broken, ad fraud is booming, but, HUSH you can't tell the CFO.
I write a lot about the intrusive advertising industry and the associated ad fraud, it's been spiraling out of control for some years now...
I believe what my media agency tell me, they provide chocolate cookies!.
You're with the media buying agency for that 'monthly' in arrears review meeting, the stage is set for them to take you through how they...
The Ad Blocking 'WhackaMole' Olympics
Have you deployed an 'Ad Blocker' yet?
There's lots to choose from in order your online experience is improved regardless of device,...
2019 Ad Blocking Trends, and the continued madness of advertisers.
Enter the ad blocker. Ahh, a gift from developer gods.
One of the great things about what it is I do is to be able to write about the...
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