The Advertising Industry Has a Problem: People Hate Ads.
As advertisers bombard consumers across platforms like Twitch, Facebook, television, billboards and more, consumers are trying to get...
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Does paid media stack up, and can brands still afford them?
For direct-to-consumer brands, the cost to acquire new customers has gone up, especially on Facebook and Instagram, in recent years. For...
Digital and Social is a Great Chance to be, Once and For all Ad Free!
To quote this article
"Gideon Spanier, global head of media at Campaign, writes on the changing face of the advertising industry,...
Is TV advertising to blame for how we use social media?.
When you think about watching stuff on the TV what comes to mind, do you think about the biggest screen in the house, or do you think...
The majority of advertisements prioritise the needs of the business above that of the consumer.
I was reading the article in the link below which highlighted to me some of the key issues with the intrusive ad industry, but also how...
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