Is my Phone Designed for Adverts, or Digestible Content?
Despite the fact that more people are accessing publishers’ sites via mobile devices, publishers aren’t wringing their hands about the...
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Streaming goes mad for video ads - the Fraudsters love it.
Some months ago via Social Media (Twitter, then LinkedIn) I met someone who seemed to resonate the same concerns around the massive...
Video streaming, the new place for fraud to hang out.
Ad fraud is forecast to rise to $100 Billion by 2023, and with circa $230 billion being spent on mobile advertising this year alone I'll...
The Advertising Industry Has a Problem: People Hate Ads.
As advertisers bombard consumers across platforms like Twitch, Facebook, television, billboards and more, consumers are trying to get...
Does paid media stack up, and can brands still afford them?
For direct-to-consumer brands, the cost to acquire new customers has gone up, especially on Facebook and Instagram, in recent years. For...
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