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| less than a minute read

3 in 4 organizations implementing AI increase sales of new products and services by more than 10%

It's started! - While I realise that many of us have not even got a handle of social media yet.  That said, AI is about where social media was 8 years ago.

Very experimental and in small pockets.  

Two things that I can promise you are true :-

1. It won't go away and you need to get on the "train and it's leaving the station" and

2. You need a strategy to stop wasting your company a shed load of money.

Just like social media, where even today you see budget wasted on "random acts of social", the same will happen with AI.

You might even get a promotion.

The study found that tech-savvy businesses are using AI to increase sales, facilitate customer engagement and generate business insights. And it is working: three-quarters of firms are already seeing a 10% uplift in sales since starting to use the technology. The customer experience is a big focus of AI adopters: 73% think AI can increase customer satisfaction scores and 65% believe it could reduce future customer churn.

Tags

artificialintelligence, digitalsales, socialselling