"When a company meets its people’s needs, it can make its employees its most important advocates. And at the end of the day, a company’s efforts—or lack thereof—speak volumes about its values.
Research from IBM shows that executives and employees don’t see eye-to-eye on employer responses to COVID-19. The question therefore is, if the COVID-19 crisis doesn’t inspire an organisation to take better care of its people—what will?"
Often people look at this and think "so what?" We know that in our own social lives the Pandemic has made massive changes, but what about in the world of business?
Change has been an ever constant in business and even before the pandemic there was a switch to working online, but Covid19 has accelerated that.
Worldwide social media users: 4.14 billion - 53% of the world's population use social media in other words, more people use social media than don't use it.
Simon says that "two thirds of the working population in the world is now active on social media."
This is Scary!
For many people this means change and nobody likes change. It's comfortable doing what we have always done. We understand that and we know when we get up in the morning, what we are going to do. A Sales Leader recently said to me "I still do what I did 20 years ago, it worked then and it works now." But does it?
20 years ago I had a Sony Walkman and a fax machine, but times have changed.
But not understanding social media is fine, in fact you are the same as everybody else.
Also not understanding the business opportunity and not understanding what you need to do is also totally understandable and similar to everybody else in business.
One of my team recently said to me "I deal with people, whose pipeline is in the toilet, they probably cannot pay the salary at the end of the month, they have suppliers banging on the door asking for money. They know cold calling and emaIl marketing isn't working, but are too scared to change."
This is what's it's like to be in business in a Covid world in 2020.
The Barrier To Change
But being scared of the unknown is your barrier to change.
This venn diagram often does the rounds on social media and it is very true. Our fears are the thing that often holds us back.
How many times in life have you thought "if only I had done x".
You Are Not Alone
All companies are going through this right now, it's scary times, CEO after CEO are saying to us right now "I know that we need to change, but I don't know what to, or how we do it". I totally get that, CEOs are also saying to us "we came into this Pandemic analogue and we have to come out digital".
We Are Here To Work With You
First thing that surprises most people is that we have been doing this for 4 years.
There's been no pivot, we haven't just started doing this. This helps you, not just the fact that we have "been there and done it" but we have data to back up our methodology.
Which comes to our methodology, that takes the thinking out of being social.
(Steve Job used to where the same outfit every day as it meant he didn't have to think about what he had to wear and he could focus his thoughts on other things).
You do "this", you do "this" and you will get results. Nothing to be scared about. We also run coaching one to ones during the program, which means that everybody learns at their own pace. Learning in a safe environment, with people that have done this many times.
Think of it as us working with you.
Everytime we run this program, we get 30% increase in revenue and a 40% reduction in the sales cycle.
There are also some softer benefits, you and your team get a new life skill and as a leader you are providing the business with a digital legacy. Supporting the transformation to digital for the business.
Where Do We Go From Here?
Just give me, or one of the DLA Ignite team and hour of your time and we can walk you through what we are doing for other companies. No hard sell, just take you through what other companies are doing to transform.
It’s a lot to navigate, and months of stress and anxiety are taking their toll. Families are facing difficult decisions, weighing the dangers of sending children to school against the disruption of remote learning. They’re comparing the health risks of going back to work (or staying at work) with the financial hardship that could come from staying home. And they’re evaluating the tradeoffs between visiting loved ones and keeping their distance—acknowledging the impact extended isolation could have on their mental health. Each situation comes with unique circumstances, making it impossible for businesses to take a one-size-fits-all approach as they move toward building a different normal.