I wanted to update you on where we are rolling out our AI Teammates for sales and Marketing. For those that are new to this, we signed a deal just before Christmas and got our first AI Teammate client

To enable you to benchmark the results, the sales people (with their AI TeamMates) are getting 3 x high-quality ICP meetings a week and they did that within 6 weeks, so within quarter of signing up with us

Things have moved on significantly since our early pilots. While our first AI Teammates were built specifically within Google Gemini, we’ve evolved. We have now created a standard application that is no longer reliant on a single LLM. Whether your organization prefers OpenAI ChatGPT, Google Gemini, or Anthropic Claude, our AI Teammates can utilize them all. In fact, we often recommend a multi-LLM approach to maximize performance, but we can dive into those technical specifics later.

To ensure this isn't just another piece of "shelfware," we offer a comprehensive Design, Build, and Run service:

  • The Design: We start with executive briefings to align on goals, establish common grounded data, (brand guidelines, SEO keywords, customer success stories, industry or domain knowledge, storytelling skills, sales enablement, sales person's tone of voice) and create any necessary synthetic data to prime the engine of the Teammate.

  • The Build: This is the onboarding phase. We stand up your AI Teammates (give them objectives), onboard your human sales reps, and provide online training, now available in both English and French.

  • The Run: AI Teammates, like any high-performing employee, need direction. We help you set fresh objectives, provide a dedicated Customer Success Manager (CSM), and manage the partnership through a simple annual subscription.

Business Benefits: Expected Improvement

The following results represent the anticipated impact on your core KPIs, categorized by the level of enablement (Low, Medium, or High), assuming all other market factors remain equal:

Business ResultEnablersLowMediumHigh
Reduced Sales Cycle Time

Early invitation as a Trusted Advisor; First Mover Advantage; "Agent First" readiness.

10%

15%

20%

Increased Win Rate

Better qualified opportunities; early influence; control over back-channeling and AI Agents.

10%

20%

30%

Increased Revenue

Resource optimization; creating a virtuous cycle as the "Partner of Choice."

1%

3%

5%

Conclusion

In the current market, "business as usual" is a fast track to irrelevance. We are seeing a fundamental shift in how buyers interact with vendors, moving away from traditional cold outreach and toward a landscape dominated by early-stage research and AI-driven decision-making. To stay ahead, you don't just need better tools; you need a better team, one that includes AI.