Are your salespeople using AI? Probably

But if they’re just copy-pasting prompts they found in a Forbes article or a random LinkedIn post, you don't have a strategy, you have a sea of sameness

When everyone uses the same public tools and the same public prompts, your "advantage" disappears. You aren’t getting ahead; you’re simply hitting the baseline. You're becoming exactly like every other competitor in the inbox

The Shift from Public AI to the AI Teammate

The real competitive advantage isn't in the tool itself; it’s in the data you feed it. We are moving into the era of the AI Teammate, and here is why that changes everything:

• Proprietary Data is Your Moat: Public AI knows the world, but it doesn't know your business. An AI teammate is trained on your brand data, your customers' financial accounts, your white papers, and your specific IP

• Total Control: You control the rollout, the tone, and the accuracy. You aren't at the mercy of a generic algorithm

• Table Stakes: In today’s market, having an AI teammate for every salesperson isn't a “nice to have”, it’s the new minimum requirement for staying relevant

If your team is still relying on generic prompts, they aren't innovating; they’re just blending in. It’s time to move past public shortcuts and start building a teammate that actually knows your business

Want to dive deeper into the future of sales? My fourth book, “Social Selling and Influence: Using Social Media for Cold Outreach and New Business,” is out now and available on Amazon worldwide.

What results do you see from your salespeople using AI?