I'm constantly amazed at how many people have anxiety around posting and generating 'creative' ideas on all social platforms, I also still see far too many companies with 'gated' content, which means in order for me to access it I have to reluctantly provide you with all my contact details so you can 'spam' me.
Now I also see a lot of folks on here proclaiming themselves as 'Thought Leaders' which is utter nonsense, other people say if you are, or if you are not.
But, lets not lose sight of how valuable being perceived as a 'thought leader' by potential prospects is an extremely valuable badge of honour to be given on social media platforms, and in particular on LinkedIn.
Marketers extremely underestimate the value of thought leadership. A recent study showed that 58% of c-suite decision makers say they decide which businesses to work with after seeing their thought leadership. Only 26% of sellers see the value.
Even worse, B2B buyers report that the thought leadership they see is only valuable 12% of the time.
So when you see, or hear about your competitors winning business that you think should be yours maybe, just maybe they understand the real value around whats required to become a thought leader, maybe they have already started on that journey, and because they are now more 'front of mind' to the prospects than you are is probably the key reason you lose, each and every time.
At DLA Ignite we specialise in helping companies and the internal 'Change Makers' deliver on all these points, and I'm pretty sure we can help you as well. We have a tried and tested methodology, we hold you and your colleagues hand throughout, ensuring we not only 'teach' you what to do, we also make sure its firmly embedded into your firms DNA.
We don't do retainers, we are not an agency that creates and produces copy/content or sells ads for you.
We are active 'practitioners' of what we do, we already know and can evidence the ROI of a robust and internally aligned 'Social' strategy.
Part of that evidence it that you are reading this blog, just like many others - including your competitor!
We also don't do outbound pushy, salesy marketing, so if you would like to explore more, please contact the author of this blog.
Often, marketers are concerned with idea “wear-out”, but it’s not always necessary to reinvent the wheel. Successful, replicable campaigns and slogans don’t wear out.