In this article by Brian Solis of Salesforce he picks two pieces of research
Digital Transformation is an imperative: 88% of customers expect companies to accelerate digital initiatives.
Customer Experience is a competitive advantage - 80% say that experience is as important as its products or services.
Often people look at this and think "so what?" We know that in our own social lives the Pandemic has made massive changes, but what about in the world of business?
Change has been an ever constant in sales and marketing and even before the pandemic there was a switch to working online, but Covid19 has accelerated that.
In this October 2020 report by Simon Kemp he outlines the extent that social media has become part of our lives.
Worldwide social media users: 4.14 billion - 53% of the world's population use social media in other words, more people use social media than don't use it.
Simon says that "two thirds of the working population in the world is now active on social media."
This is Scary!
For many people this means change and nobody likes change. It's comfortable doing what we have always done. We understand that and we know when we get up in the morning, what we are going to do.
Steve Jobs used to wear the same outfit every day, because it was one less thing to think about.
But not understanding social media is fine, in fact you are the same as everybody else. Also not understanding the business opportunity and not understanding what you need to do is also totally understandable and similar to everybody else in business.
The Barrier To Change
But being scared of the unknown is your barrier to change.
This venn diagram often does the rounds on social media and it is very true. Our fears are the thing that often holds us back.
How many times in life have you thought "if only I had done x".
You Are Not Alone
All companies are going through this right now, it's scary times, CEO after CEO are saying to us right now "I know that we need to change, but I don't know what to, or how we do it". I totally get that, CEOs are also saying to us "we came into this Pandemic analogue and we have to come out digital".
We Are Here To Work With You
First thing that surprises most people is that we have been doing this for 4 years. There's been no pivot, we haven't just started doing this. This helps you, not just the fact that we have "been there and done it" but we have data to back up our methodology.
Which comes to our methodology, (similar to Steve Jobs clothing) that takes the thinking out of being social. You do "this", you do "this" and you will get results. Nothing to be scared about. We also run coaching one to ones during the program, which means that everybody learns at their own pace. Learning in a safe environment, with people that have done this many times.
Think of it as us working with you.
Everytime we run this program, we get 30% increase in revenue and a 40% reduction in the sales cycle.
There are also some softer benefits, you and your team get a new life skill and as a leader you are providing the business with a digital legacy. Supporting the transformation to digital for the business.
Where Do We Go From Here?
For those unsure of what to do, DLA Ignite will complete a review of your current social / digital / virtual / remote selling capability. For free.
We will take your team (up top 5) and perform a complete root and branch Social Media Performance Assessment.
This will include: Profiles, connections, followers, inbound and outbound activity, content, engagement, follow up, results.
We will map your business against the DLA Ignite baseline and present back to you our findings. We will show you where improvements can be made and what results should be expected. No hard sell, just present back to you a road map.
Please contact me here or one of the DLA Ignite team here, so please pick one of our industry experts or one of our experts in your geographical locality. Our website is here.
If it’s one thing that this pandemic is teaching us, it’s not just to be digital, but to also be resilient. But that’s not all. The pandemic is also teaching us to be more open-minded and empathetic to how people were also disrupted. Employees, customers, friends and family, colleagues, too, saw their lives upended practically overnight. The underlying lesson in all of this, as it continues to unfold, is to not only react to crisis with the intent to survive, but also explore opportunities to learn, improve, and innovate to thrive, beyond disruption. The most direct way to do so is to get back to basics and remember why we do what we do, and recenter our next steps and investments around who and what matters most to us.