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Why Small Businesses Need to Invest in Their Digital Presence
It's 4 years since Adam Gray and I, and then Alex Low formed DLA Ignite. All of us left corporate roles and decided on the start-up...
An Entrepreneur’s Guide to Long-term Marketing Strategies amid COVID-19
Do you remember the good times before Covid19?
In the past, I worked for organisations where sales plans and marketing plans didn’t...
It is Always a Sad Day When a Start-up is Finally Wound up
We all start "start-ups' with good intentions. We put our hearts, minds, money, pretty much everything into the dream. So when somebody’s...
Smart hirers Use Social Media and Empowered Employees
Great article on how to recruit talent into your company, as well as how to recruit a diverse set of people into your business.
The...
This Is the Main Reason Few Entrepreneurs Achieve Explosive Revenue Growth Online
Things have changed since the introduction of "digital marketing". Not so much the technology, but the way people buy.
All of us...
How To Ensure Your Marketers Become Evangelists For Digital Transformation
Digital transformation requires us as leaders (I'm a CEO) to lead by example. I'm amazed by the number of companies that say they...
How Unscaled Companies Like @DigitalleadersA Are Rewriting The Rules Of Business And Policy
This article is a book review and mentions the recent disruption from social, mobile and cloud. All technologies that have rapidly...
How Digitisation Is Disrupting and Consolidating Conventional Businesses
Good point made in this article that startups (like ours) run in the Cloud. There is no debate, why on earth would we want servers...
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