I was speaking with a CRO this week who shared some data that every sales leader needs to hear
There is a direct correlation between a salesperson’s network size and their revenue attainment
In their organization, the highest achievers aren't just the best “closers”, they are the ones with the deepest roots in the community they serve
Why does this work?
It’s about moving from being an "outsider looking in" to being central to the community
When a salesperson is vocal about industry issues and business challenges, two things happen:
Credibility Skyrockets: When a buyer looks across their network, they see you. You aren't a stranger; you are a peer
Seniority Increases: This isn't just about "growing a list." By being a voice for the industry, the number of C-suite and senior-level contacts in the network naturally climbs
Scaling the "Super-Connector"
This client isn't just leaving this to chance anymore
They’ve taken our Social Selling methodology and rolled it out across their entire sales force to achieve visibility and revenue growth at scale
The takeaway: If your sales team is treating LinkedIn like a factory floor rather than a community hub, you are leaving revenue on the table
Want to dive deeper into the methodology? My third book, “Social Selling - Techniques to Influence by some Changemakers,” covers exactly how to build this influence. It’s available on Amazon worldwide!
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