This week, I completed a LinkedIn training course on how to create and publish great content

I'm part of the LinkedIn Creator Program, we were all encouraged to take it, and while there were some good reminders, one question the Linkedin person kept asking of people she would interview:

“So, what are you trying on LinkedIn right now?”

Now, don’t get me wrong, experimentation is valuable

We often suggest people test, learn, and iterate

But what puzzles me is how many people seem stuck in permanent experimentation mode, endlessly trying to figure out what works instead of learning from proven data and experience

When we built our social selling methodology, it was rooted in exactly that: years of experimentation, testing, and refinement, so you don’t have to start from scratch

After more than a decade focused exclusively on this, we know what works and what doesn't 

We know what to create, and when to post it

The problem with many training courses like the one I took is that they’re mostly based on opinion

They encourage creativity but rarely ground their advice in real-world data

We, on the other hand, have the data, and it tells us what content performs, when to post, and how to consistently generate engagement and trust

Conclusion:
You don’t need to keep “trying” to find the formula for LinkedIn success, it already exists

The key is to follow the evidence, not the opinions