If you are rolling out Agentic AI today, you know that Forward-Deployed Engineers (FDEs) are the secret sauce

They are the "AI Black Belts" sitting at the intersection of customer data, model behavior, and business outcomes

But there is a massive missed opportunity: Most FDEs are invisible

In the world of enterprise AI, perception is reality

If your FDEs are only active inside a customer’s codebase and not on social media, you’re losing the battle of influence

The "Human Middleware" needs a Voice

FDEs aren’t just coders; they are change agents

They are currently "turbocharging" deployments at companies like Palantir Technologies, ServiceNow, and Salesforce to prove value in 90 days or less

To maximize their impact, your FDEs need to be active on social media for three reasons:

Educating the Market: AI projects often stall because of a knowledge gap

FDEs should be sharing insightful, educational content that speeds up knowledge transfer across the industry

Buyer-Centric Profiles: They need to look like the experts they are

When a customer looks them up, they should see a professional who understands outcomes, not just APIs

Building Trust in "Immature" Tech: Let’s be honest, Agentic AI is still maturing

FDEs act as the bridge. By being vocal and visible, they provide the "social proof" that the tech actually works

The 2026 Reality

We are seeing a shift where software vendors are morphing into service-led powerhouses

If your FDEs aren't connected to the right stakeholders and sharing their "co-innovation" journey, they are just glorified integrators

Stop letting your best assets stay hidden in the shadows of the back-end

Want to learn how to get your FDEs deployed on social and influencing buyers fast?

I dive deep into these strategies in my third book: “Social Selling - Techniques to Influence Buyers and Changemakers.” It’s time to turn your engineers into your most influential advocates