When we work with clients on social selling programmes, one of the first conversations we have is about risk

“Will this work?”
“How quickly will we see results?”
“What if my team doesn’t adopt it?”

All fair questions, and all signs of a leadership team that understands investment accountability

But here’s the thing: traditional sales training models put all the risk on you
You pay upfront
You hope your people engage
You cross your fingers that something sticks and translates into pipeline

That’s not how we work

We believe in shared success and that means shared risk

Which is why we've created a risk sharing implementation proposal

Why Agile thinking changes everything

If you look at Agile, whether in software, marketing, or leadership, it’s built on a few key principles:

• Iterate and learn fast

• Collaborate constantly

• Deliver value early and often

• Adapt based on real-world feedback

We’ve taken those same principles and applied them to how we structure our social selling programmes

Instead of a big-bang rollout or a “set and forget” training course, we co-create the journey with our clients

We test, learn, adjust, and scale, together

That means if engagement or adoption isn’t where it should be, we pivot

If results aren’t coming fast enough, we iterate the content, change the coaching rhythm, or tweak the success metrics

It’s transparent, data-driven, and built on mutual accountability

The Risk-Sharing model

Here’s how it works in practice:

• You invest in the setup and initial phase, getting your teams enabled and aligned

• We tie a portion of our fees to agreed outcomes, such as adoption rates, content activity, or pipeline influence

• We review progress every sprint (typically 4–6 weeks) to measure impact and course-correct

So you’re not just buying training, you’re entering a partnership

We win when you win

Why It Works

Because social selling isn’t a one-off skill
It’s a behaviour change
And behaviour change takes coaching, consistency, and commitment, from both sides

Agile risk sharing keeps everyone invested, accountable, and focused on outcomes, not deliverables

You don’t need another PowerPoint deck
You need a partner who’s in the trenches with you, adapting, iterating, and sharing the responsibility for success

Final Thought

The best partnerships aren’t transactional
They’re collaborative, transparent, and outcome-focused

And that’s exactly what our risk-sharing model delivers, a way of working that reflects how the modern sales landscape really operates: fast, flexible, and built on trust

If you’re ready to explore a different kind of partnership, one that shares both the journey and the risk, let’s talk