I often see comments on Linkedin about how something is unique
Or the funny comment, when somebody says something is “almost unique”
Which is like saying something is “almost exactly”
The trouble brands have today is that they forget about their buyer that
- While we have access to an infinite about of data, while we do our own research, we will never understand your products as well as you do
2. You and your company are excited about what you do, the rest of us, will never be that excited
So while you may say a certain feature is unique
You do this against a backdrop that you are experts
As buyers we are not and never will be
For us, all products look and sound the same
Especially as all brands go-to-market and say the same thing “buy my product, because we are great”
As buyers we look out to the market and see a sea of sameness
All marketing, looks and sounds the same
All salespeople look and sound the same
That's why today, the only uniqueness is you
Where you've been, your life experiences, your expertise,
I love the fact I am your friend, or I listen to what you say
This is why I read, “like” and comment on your blogs
It's through this human connection that you make a difference to my life
In a world drowning in identical pitches, and carbon-copy claims of being "unique," the only true differentiator left is you
Not your features, not your branding, but your voice, your perspective, your ability to connect as a human being
Buyers aren't looking for the best product on paper; they're looking for someone they trust, someone real
So instead of shouting louder about how different your product is, start showing up differently
Be human
Be helpful
Be you, that’s the real uniqueness your buyers will remember
Can you drive revenue from social media?
Social selling is not about spamming people or inmails or connect and pitch
Our definition of social selling is
"Using your presence and behavior on social media to build influence, make connections, grow relationships and trust, which leads to conversation and commercial interaction"
And the results?
For an AE, we can shorten sales cycles by 30%
And the average SDR will get 1 x ICP meeting a day
Which should increase your revenue by 20%
You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)
"social selling techniques to influence buyers and changemakers - 2nd edition".
In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth.
Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.
What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here
It's available on Amazon worldwide. Link to Amazon.com here and Amazon.co.uk here.
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