I get a lot of people coming to me and saying

“I never get meetings on LinkedIn, either inbound or outbound”

Looking at their profiles, I can usually spot why

A friend came to me recently and showed me how much engagement he was getting in posts

So I asked him “how are you harvesting all that engagement to get meetings?”

He looked at me blankly

I exampled, when somebody likes or comments on a post they are saying to you

“this digitally resonates with me”

Which is why you get little engagement on a work related post

Nobody cares and if they do like it they expect you to come back with a pitch

Where as a personal post, will resonate with us more

I explained to him how to harvest that engagement

So you can start getting meetings through LinkedIn 

Getting meetings on LinkedIn isn’t about posting and hoping, it’s about being intentional

 Engagement is a signal, not the finish line

When someone interacts with your content, especially personal posts, they’re opening a door

If you learn how to harvest that engagement properly, with authenticity and curiosity, not a pitch, you’ll stop chasing meetings and start creating conversations that matter

LinkedIn works

You just need to work it the right way

Can you drive revenue from social media?

Social selling is not about spamming people or inmails or connect and pitch

Our definition of social selling is 

"Using your presence and behavior on social media to build influence, make connections, grow relationships and trust, which leads to conversation and commercial interaction"
 

And the results?

For an AE, we can shorten sales cycles by 30%

And the average SDR will get 1 x ICP meeting a day

Which should increase your revenue by 20%

You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.