This is the time of year for many a sales kick off (SKO)

And so often I see posts from people saying they had a great time

And photos of people smiling, which is great at cheering up my Linkedin timeline

I'm sure somebody said “let's do a post for social”

But rather than post like a “drive by shooting”

I wonder if these people have connected the fact that social is being used to drive revenue

So while people are using social as a bit of a “laugh”

There are people that are using social as a serious way to drive $multi-million deals

So how can you have a change of fortune on social and make your number from social

Buyer-centric profiles

Sales leaders and sales people must have buyer-centric profiles

This is not about having a personal brand, a lot of what is said about this is rubbish

Think about it from the buyer prospective

Buyers are doing research on social, they want somebody they can trust, who will help them

Not just another, cookie cutter, sales person

Digital territory 

You need to build a network of the people you want to sell to

This is your digital territory, without it, you are invisible

No more boring “me to” content

Buyers are not stupid

Why would they read your content which is nothing more than an advert?

Everybody says “buy my product because we are great”

They want insight, they want to see the real you, they want authenticity 

And to do this, you need a structure and a methodology 

This is how you start doing $multi-million deals on social

Can you drive revenue from social media?

Social selling is not about spamming people or inmails or connect and pitch

Our definition of social selling is 

"Using your presence and behaviour on social media to build influence, make connections, grow relationships and trust, which leads to conversation and commercial interaction"
 

And the results?

For an AE, we can shorten sales cycles by 30%

And the average SDR will get 1 x ICP meeting a day

Which should increase your revenue by 20%

You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.