This is not a bash ChatGPT article, far from it, I love ChatGPT and I'm a big user, but it's not for writing content.

Now I'm a big cyclist, but sometimes I drive and sometimes take the train.  While I could use my bike for those journeys, I decided that something is probably better.

So why am I writing this, by typing and not writing a ChatGPT prompt? 

Search engine optimization - SEO.

Google isn't stupid, the latest update to the algorithm is searching for AI written content and will downgrade it, of course, if they do, you will never know. 

To quote this article for Jay Ball

"Google's latest "helpful content" algorithm update is an extension of Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standard. A previous update added "experience" to the existing E-A-T trio, the current update appears to focus on measuring that experience and translating it into search rankings.

Google still says "trustworthiness" remains the most important of the four elements. But, of course, experience also demonstrates and feeds into trust.

So... what does all that mean for content?

Trying to game the algorithm by brute force

If you are one of these people that have decided to flood the market with AI written content on the basis that Google will index all the content and put you on page 1. Sorry, but you will fail. 

Back to Jay's article.

In practical terms, that dichotomy should make life easier for Google's helpful content algorithm. If it finds 20 articles that basically say the same thing—just with variances in vocabulary and phrasing—it will be able to downrank them in usefulness and trustworthiness while upranking content with clear signals of deep experience."

That's why you should stick to articles like this, show your expertise, be educational, be insightful, be helpful. All of which I have done in this article.  

If liked Jay's article that I used here, then you can watch the interview I did with him on my podcast, which is available here.  Jay explains, through the use of data what is best practice in marketing today and how you can know where to place your market bets to get the best results.

Want to know more about social selling, check out my new book

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders who use social selling every day.  

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.