book “the song of significance” is a departure from the “usual” marketing books he writes, I would describe it as being about leadership and the future of work. Written in note form, the book meets the usual high standard for Seth with awesome storytelling, facts and “I never knew that” moments. A great read.
I was recommended this book by, Chris Duffey, who wrote the book “decoding the metaverse”.
It’s a great book that details what the Metaverse is, why it’s important and the way that the Metaverse will be used in the near future.
The author, Matthew Ball is a gamer and so understand the Metaverse from a gaming view point, which is a huge positive.
Gaming and the Metaverse have a lot in common, they are both immersive environments offering immersive experiences.
Added to that, it is the gamers and many generation alpha and gen Z who are already using the Metaverse, who see immersive experiences as “business as usual”. If you are interested in the Metaverse this is well worth a read.
has written a book about sales enablement from experience. Working at a number of start-ups and scale ups she explains in easy-to-read terms what as a business you must do to get the most of your sales team(s) and make them the most efficient. As it says on the front cover, it's practical, approachable and experience based guidebook.
In his book “19 practical business-driven ides for an executive in charge of marketing but not trained for the task”, Sean Doyle outlines a book for the small to medium business who may need to look after marketing, but isn’t trained in marketing. As Sean says in the book, Marketing is often given to somebody like an admin person or a trainee is taken on. This book is to give the leadership an ability to give those people direction as to a strategy and then a definition of tactics to execute. It’s packed with ideas that will resonate with the modern buyer and there are a ton of free resources on Sean’s website that will help create the strategy, execute and monitor that execution. I should point out that there are many “new” marketing books but they talk about marketing and a world similar to the 1980s, we all know from our own buying habits that Covid, mobile, social media and the internet changed our habits and changed them for good. Sean’s book lives in this modern world.
The Michelin Guides are a series of guidebooks that have been published by the French tyre company Michelin since 1900. In 1900, there were fewer than 3,000 cars on the roads of France. To increase the demand for cars and, accordingly, car tyres, car tyre manufacturers and brothers Édouard and André Michelin published a guide for French motorists, the Michelin Guide. This is a very early example of content marketing.
In his book “what’s your problem” Steve Goldhaber makes the case for content marketing; in fact he makes the case and shares his experience for modern digital marketing. In part 1, we go on a journey supporting the businesses need for content marketing and a content strategy. In part 2, Steve shares his techniques for problem solving, then in part 3, Steve details problem-solving techniques, part 4 grounds everything in a business problem, part 5 details content planning and part 6 is about content execution. If you want to understand modern marketing today, that is real modern marketing, not old marketing that is dressed up as modern, then you should this book. There some really great tools, such as journey mapping, how to launch products as well as different content types. Steve is very direct with his style, he’s short and to the point, there is no fancy language or fluff.
Asking questions, if we are in sales or if we are in any profession is critically important. In a world that always seem to be on transmit, questions help us gain understanding and if done in the right way, trust.
Deb’sDeb walks us through her DISCOVER methodology which empowers us to become question asking masters.
book is THE book on asking questions. The different types of questions, when to use them and why. This is not just about asking open questions;
If you are in sales, this book is a must, but other professions should also dive in, questions after all create conversations and conversations make the world go around.
Carole Mahoney walks you through her story, from cold calling in the car with the kids to (spoiler alert) ending up coaching MBA students at Harvard Business school.
has written her first book as to how as a small business owner or entrepreneur you can start selling. She tells her own story, gets laid off, decides to start her own business and does not sell anything for 6 months.
The book, is anchored very much in the modern digital, fast paced world and there are exercises where she gets you to think about your propositions to your mindset, etc etc.
If you are thinking or running a business and the idea of selling frightens you, you are already a business owner and need to jump into the world of sales or maybe work for a company and have made a career move to sales. You will find the book puts an arm around your shoulder and guides you along.
"Content Marketing Strategy – Harness the Power of Your Brand's Voice" by Robert Rose offers a fresh perspective on the ever-evolving landscape of content marketing. In a world where marketers often question the need for yet another book on this subject, Rose proves that not all content marketing guides are created equal. He delves deep into the fundamentals of what content marketing is, why it's essential, and most importantly, what a well-crafted content marketing strategy entails. What truly sets this book apart is Rose's emphasis on the three core pillars that form the foundation of an effective strategy, providing readers with a structured framework for success.
Rose's book doesn't stop at theory; it's a practical guide that navigates businesses through the process of shaping their strategic purpose, forming teams, and crafting charters. The author underscores the importance of viewing your organization as a media company, regardless of its industry, in today's competitive business landscape. He doesn't just preach the idea – he provides actionable steps and insights that empower companies to transform themselves into content marketing powerhouses. For marketers and business leaders seeking to harness the true potential of content marketing, "Content Marketing Strategy" is a valuable resource that offers both a comprehensive understanding of the field and a roadmap for successful implementation. Rose's approach, rooted in real-world experience, sets this book apart and makes it a must-read for anyone serious about leveraging the power of their brand's voice in the digital age.
"The Guide to Earned Media – How to Use PR Strategies to Enhance Your Brand," delivers a compelling and insightful guide for both PR professionals and anyone looking to harness the power of earned media.
In her book, Annie Scranton draws from her wealth of experience in the field and offers a candid glimpse into the world of public relations, making it accessible to both beginners and seasoned practitioners.
What sets this book apart is Annie's genuine passion for PR and her relatable journey into the industry. Her story of how she stumbled into PR, not as part of her grand plan, is both inspiring and grounding for those who may be considering a similar career path. It illustrates that success in PR often comes from embracing opportunities and learning on the job, a refreshing perspective in an industry that can sometimes appear enigmatic.
"The Guide to Earned Media" dives deep into key strategies that PR professionals need to master, with a particular focus on securing television appearances and media coverage. Annie tackles the essential art of pitching clients to TV, offering valuable tips and real-world examples that demystify the process.
Her insights on taking control and pitching to reporters are invaluable for anyone seeking to create a compelling narrative and earn media attention. One of the book's standout sections explores the concept of newsjacking, showing readers how to align a client with trending news topics and position them as industry experts, ultimately leading to coveted interviews and news coverage.
Annie's ability to simplify these complex aspects of PR and provide actionable advice sets this book apart as an indispensable resource for those striving to enhance their brand and reputation through earned media. Annie Scranton's book is a must-read for anyone looking to excel in the world of public relations, offering a genuine, insightful, and approachable guide to the art of PR strategy and earned media.
Doug Strycharczyk, Peter Clough and John Perry have co-authored the book, “Developing Mental Toughness – Strategies to improve performance, resilience, and well-being in individuals and organizations – 3rd edition,”, the book offers a comprehensive exploration of mental toughness. This third edition, published through Kogan Page, delves into the fascinating history of mental toughness, the AQR stress model, psychometric testing, and open and fixed mindsets.
The author's expertise shine through as they navigate us readers through the research-backed 4Cs model: Control, Commitment, Challenge, and Confidence. By providing insights and examples, they demonstrate the practical implementation of this model in various aspects of life, including the world of work, employability, and its critical links to physical and mental health. The book takes readers on a journey, highlighting the relevance of mental toughness in today's fast-paced and demanding world.
One of the book's intriguing discussions centres on the age-old question of whether mental toughness is something you are born with or if it can be nurtured and developed. The authors engage readers with compelling insights and research findings, leaving them pondering the true nature of this essential trait.
For those seeking to enhance their understanding of mental toughness and its impact on personal and professional well-being, 'Developing Mental Toughness' is a valuable resource. The authors expertise and engaging writing style make this book an essential read for anyone interested in harnessing the power of mental toughness for improved performance, resilience, and overall well-being.
I wrote the first edition of "social selling - techniques to influence buyers and changemakers - 1st edition" (the one with the white cover) back in 2015 and it was published in 2016. It was the first book on social selling to be published. With so many changes that have taken place in social media over time, when Kogan Page, my publisher, approached me and asked for a second edition (the one with the yellow cover), I agreed.
This second edition, has been totally updated from 187 pages to 306. I explain how the world of business has changed with digital and how that impacts the modern buyer and it's a business imperative that we change our sales and marketing.
Many people often think that social selling is some sort of future state. It's not, it's the here and now. DLA Ignite, my company, for example, has clients doing $multi-million deals using social media. If your not doing $multi-million deals on social, your competition are and you are losing market share and revenue.
With this book, I contacted people I knew that were using social media to drive revenue and got them to tell their story. Chris Fleming the CEO of Cyberhawk, shares how he transformed his business to social and digital 3 years ago. Putting that another way, if you haven't transformed to a social selling methodology by now, you are 3 years behind the market.
In my second book, "Smarketing - How to achieve competitive advantage through blended sales and marketing" published through Kogan Page, we looked at the age old problem of marketing and sales working together. At the time there was a lot of conversations on social media about how on earth do we get sales and marketing to be one team?
The book, takes a case study, which we cannot mention, it works through the strategy, how to implement a program to implement sales and marketing, the political risks and measures and governance. The book finishes with a look into the future of sales and marketing.
I would admit that if we wrote the book today, we would probably call it Rev-ops (revenue operations).
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