In a recent report by IDC and Insight, here, they say ....

We’re experiencing accelerated technology innovation amidst a continuous current of economic uncertainty.

To succeed in the next phase of digital business growth, organizations must optimize for innovation

  • Over eight in 10 (82%) say companies must invest in digital transformation or be left behind.

  • Nearly half (49%) say the ability to keep up with technological innovation compared to competitors is one of the greatest threats to their organizations over the next 12 months, while only two in 10 (20%) identify inflation and the potential of an economic recession.

  • 34% plan to invest in digital transformation in the next 12 months to scale distribution and monetization of products and services; 33% intend to achieve deeper digitalization of customer experiences.

  • Most organizations see the need to become a digital business — with 61% saying they expect to see impactful return on investment from it by 2024.

  • 48% of respondents said C-Suite scrutiny of digital initiatives has increased at organizations over the past year.

"Executives need to change the way they think about ROI if they truly want to become a digital business. They must be intentional about being agile, shifting the cost of investment from CapEx to OpEx to create an environment for continuous innovation and deploying technology quickly to gain a competitive advantage. If they don’t, another company will," said Adrian Gregory, EMEA president, Insight.


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