When I cold called back in the day, you would create a lead, something with a qualified next action, one a day, if you stuck at it.

Now, there are gatekeepers, technical blockers (my phone tells me who isn't in my address book, so I know it's a cold call), legislation (GDPR here in the UK and Europe), people are not at their desks due to flexible working because of Covid-19, etc etc.

Some recent stats showed that

• It takes an average of 11 dials to get someone to pick up the phone
• Industry average = 1% of cold calls convert to a next action
• 83% of people immediately block cold call phone numbers, I'm one of those

Many people accept this as "business as usual" or the way is, but why?

So here at DLA Ignite we tried an experiment.

From the 1st January 2023, our partner Supero and the team there, Alex, Jensen and Jordan, implemented our social selling methodology and used it for cold outreach.  And we measured every step.

So what of the results?

From cold outreach we got a 6.7% conversation rate, but the massive news is that from that first call we got 37.5% of organisations agreeing to a next step.

No spam and no automation!

The improvement from 1% to 6.7% is impressive

But to go from 1% to almost 40% - That's EXPONENTIAL GROWTH

Just think about scaling that across your organisation?

If Alex's team are achieving an average of 10 new conversations each week and a 37% conversion to a next step... if you have a team of 50 sales people that's 500 conversations per week (26,000 per year) with 185 follow-up calls per week. Forever!

With a win rate of 1 in 3.

With an average deal size of $100,000.

That's an additional ...... you do the maths. 

Now is the time you need to use social selling for cold outreach!

If you want more information, contact me, or contact the team at Supero, Alex, Jensen and Jordan.  

Want to know more about social selling, check out my new book

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders who use social selling every day.  

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, Crux Consulting, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.