Everybody has heard of this "social selling" thing, but what does it really mean?

Maybe as a business you haven't started yet, maybe you are dipping your toe in to see what if it's really a thing, or maybe you are of the "we tried it and it didn't work" people.

Whoever you are, we have created a benchmark in which to measure yourself.

It's social selling best practice.

Some background

Here at DLA Ignite, we have created a social selling methodology, it's not a 2 hour hints and tips session, they never generate anything.  It's not a "Linkedin training" thing, again that means that your team don't meet their full potential.  It's about enabling your team to "walk digital corridors and have digital conversations" which is fundamentally different.

It's a processes; you do this, you do this, you get this result.

Or putting it another way, we have industrialized the use of social media for sales.

Or putting it another way, it's programized social selling.

But what does that l mean from a $ point of view to your business?

As of the 1st January 2023, the team at our partner Supero put our social selling methodology into practice.

That means that Jensen, Jordan and Alex are using the social selling program "in anger", they are using the process everyday to create meetings, which get proposals, which get revenue.

We are measuring, every connection, every meeting, every post, every view, everything.  

Step, by step, by step.

So what?  It means we have a created a benchmark in which to measure your social selling activity.  We are then able to see how you as a business measure up.

Check out this social selling team yourself, there is no smoke and mirrors 

Now there are no secrets here, you are welcome to check out, Alex, Jensen and Jordan, you can also go and talk to them, as you can with anybody from DLA Ignite.

So how does your business compare?

It means we can create you a report of how your organization compares.  

We can benchmark you, how do you think you compare against the best?

How we do this, is we produce a report that details how you compare against social selling best practice.

The report will explain how much more pipeline you could be creating by training your sales team in a social selling methodology. And then what that means in terms of your own win rates and how you can convert that all into revenue.

For any business leader or sales leader stop putting your head in the sand and see, once and for all how much money you are leaving money on the table by not enabling your sales team with social selling. 

If you are interested in the results so far then check out Alex's blog here.

Want to know more about social selling, check out my new book

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders who use social selling every day.  

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, Crux Consulting, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.

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