To quote this Guardian article, here.

"Almost two in five of the bosses of global companies fear their businesses will be unviable within a decade because of the struggle to find talented workers and the need to adapt to technological change.

As the World Economic Forum got under way in Davos, a survey of chief executives by the consultancy firm PwC was released, showing a downbeat mood about the immediate global outlook and longer-term survival prospects.

Of the UK CEOs questioned, 21% said they could not see their businesses lasting a decade on their current trajectories, rising to 39% for global CEOs. 

The PwC survey found that 40% of UK CEOs believed their company’s tech capabilities were not good enough to meet their strategic objectives, and thought the problem would get worse without urgent action.

Kevin Ellis, the chair and senior partner at PwC UK, said: “Businesses have already undergone massive change this decade, with hybrid working and cloud computing among the big shifts. But this is the tip of the iceberg – many CEOs believe their current business models are unsustainable and this means more change ahead.

“This isn’t about tinkering but fundamental changes requiring big investment in people, skills and technology. It’s positive businesses are focused on making the changes needed despite challenges including inflation and skills shortages, which could be overwhelming.”"

Here at DLA Ignite, we agree. 

We have seen 5 mega-trends colliding, the internet, social media, mobile, AI and the changes that have come about from the Covid19 pandemic.  So what?

The problem is that while we all know that, nobody is doing anything about it.

The past no longer can be looked upon to predict the future

We have a generation of leaders that grew up in a very different world than today, but seem to think that they can run a business as if it's 1980 or 1990. They invest in telesales teams and marketing automation systems when their target buyers have all migrated to digital. 

It's a perfect storm of analog leaders trying to lead in a digital world and failing. How do we know they are failing, because they are laying off staff.  There would be no need for this, if they had understood and embraced digital. 


Want to know more about social selling, and what digital means for today, then check out my new book

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders who use social selling every day.  

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, Crux Consulting, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.