Have you ever seen the movie 'Fight Club' with Brad Pitt, Edward Norton, and from memory even 'Meatloaf' was in it (not the food of course) along with Helen Bonham Carter, it was all very surreal;

A nameless first person narrator attends support groups in attempt to subdue his emotional state and relieve his insomniac state. When he meets Marla (Helena Bonham Carter), another fake attendee of support groups, his life seems to become a little more bearable. However when he associates himself with Tyler (Brad Pitt) he is dragged into an underground fight club and soap making scheme. Together the two men spiral out of control and engage in competitive rivalry for love and power. When the narrator is exposed to the hidden agenda of Tyler's fight club, he must accept the awful truth that Tyler may not be who he says he is. (Credit IMDB)

Sometimes being on 'social media' can be a bit like this, its all a tad removed from reality, or is it?

There's lots of people on social media who are extremely vocal when hiding behind a keyboard and computer screen, the term used is 'troll', but you could also argue one mans troll is another mans champion, so not for me to say who is, or who isn't a troll.

And then there's the 'numbers game' people, the connectors, the time wasters, the intruders........

When it comes to Social Selling on any platform we suggest the following 3 rules;

  1. Be Social first - Build a rapport, and a relationship as in real life.
  2. Don't try and pitch your product/service immediately after connecting - as in real life
  3. If you're struggling to understand point 2, refer to point 1

Of course if your motivation is to do nothing other than point 2 and you've convinced yourself that you have the bestest ever product, you can grow their business faster than a stinky fart in a packed out Cinema, if only they could give you 10 minutes of your time you could change their world forever - forget it, forget, forget it!

Statistically speaking it simply doesn't work, in fact it has completely the opposite effect, your not being a 'social seller', you're a fake, you're just wasting your time and will no doubt quickly find yourself 'blocked'.

Social Selling requires dedication, skill based training, empathy, and the ability to remember your in a social environment.