Never in a month of THUNKdays: Edition #1...
This is the first edition and introduction to 'Never in a month of THUNKdays! as it says on the tin, a deep dive inside and around...
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How to resolve your personalisation and data quality issues in your email marketing
Just found this research on email marketing, before we dig in, let's understand the sample
"The report was based on data from a...
Three Activities to Prioritize for Maximum Marketing ROI in 2021
Love the opening paragraph of this article
"Like everyone else, B2B marketers experienced a very different 2020 than they had originally...
It's Time for Chief Market Officers to Play Offense
We meet many CMOs and the number one thing they say to us is that "marketing isn't working anymore".
When I tell this to some CMOs they...
Email Marketing isn’t Working – What’s a B2B Marketer to Do?
Great quote from this article
"Thank you Covid-19, we just broke the record for poor performance. According to Hubspot, the...
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