Can I measure our social selling project?
With all of our social selling programs we are keen that measurement is part of it.
In fact we insist on it. Why?
We want to be able to...
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Facebook metrics boost your ego, not engagement!
If you aren’t an exceptional brand, a top influencer, or the current occupant of the White House, then I hate to be the bearer of bad...
Why Vanity Metrics Kill Content Marketing
So often we see people being "busy" on social.
We are "running an SSI" competition people will tell us or you will see that they have...
Stop Using Customer Metrics to Live in the Past
Digital is a fast moving medium, one day a certain process or measure is seen as the thing to do and then it's not. This article...
Is it Time to Rethink Your Metrics? - A Real Digital Benchmark?
I was listening to a presentation from Brian Solis yesterday and he talked about some research that he had undertaken. Now, let's...
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