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Why The CMO Needs To Become a 'Magic Growth Officer'.
"EasyJet scraps CMO role as Lis Blair departs"
Her departure has prompted the airline to restructure its board so that marketing,...
Why Your Company Needs a 'Chief Growth Officer'?
Lets assume you have to answer the next 2 questions in order for you to stay in business, and you have to answer them today;
1) What are...
Asking me to to 'Download' Your Content is Analog thinking in a Digital World?
Today we see lots of companies still producing 'White Papers' in order to present themselves as an authority in their sector and market,...
My AOV Dropped 34% Overnight, and 'Social Commerce' Will Do the same to you.
With the continuing rise in 'shoppable' social platforms like Instagram, we're now starting to see how 'Social Commerce' is already...
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