Let’s be honest, does the world really need another book on social selling? If it’s just another 300-page "thought leadership" doorstop filled with generic advice, then the answer is a hard no.

But that’s exactly why I wrote this one. People keep asking me what’s actually different this time around. Here is the "no-fluff" breakdown of why Social Selling and Influence is a different beast entirely.

1. It’s 100% Human-Made

While everyone else is using AI to churn out "content," I went the opposite way. I wrote this book by hand during Christmas 2025. No LLM ghostwriters, no recycled AI platitudes. It’s packed with the latest research and, more importantly, backed by a full decade of our own data from transforming real-world sales teams. It’s as "up-to-the-minute" as it gets.

2. It’s a Hunter’s Manual

In the past, major publishers pushed me to write for "everyone" because broad appeal sells more copies. I’m done with that. This book is unashamedly focused on one thing: selling new business. If you’re looking for "brand awareness" fluff, look elsewhere. This is about cold outreach and building a pipeline from scratch. It’s the book I desperately wish someone had handed me when I started my career.

3. AI Strategy (Without the "Prompt Engineering" Boring Bits)

Yes, there’s a whole chapter on Artificial Intelligence, but it’s not a list of prompts you could find on a Google search. We dive into how to use AI Agents as actual teammates. The real competitive advantage isn't the tool itself; it’s the grounded data you feed it. I’ll show you how to give your AI the "brains" it needs to actually be useful in a sales cycle.

4. No Price Barriers

Knowledge shouldn't be gated by a hefty price tag. I’ve priced this at less than £10 ($10). I wanted to make sure that whether you’re a CEO or a SDR on day one, the cost of entry is never the reason you don't level up.

5. It’s Short (On Purpose)

I know you’re busy. You have a quota to hit, not a literature degree to finish. Taking a page out of Rob Fitzpatrick’s Write Useful Books, I’ve kept this intentionally concise. It’s designed to be read, implemented, and kept on your desk as a reference not to gather dust on a shelf.

It's been up to #17 on the Amazon best seller list, so it seems to be resonating, let's hope your competitor hasn't read it.