In our latest Digital Download podcast, which airs every Friday at 14:00 UK time, we invited Bertrand to the whiteboard to map out the reality of our social selling methodology

He didn't hold back, putting social selling head-to-head against the "old guard": cold calling and email marketing

During the session, we decided to be generous

We gave legacy methods the absolute benefit of the doubt, spotting them a projected return of 3% to 5%.

That’s when my partner, Adam Gray, dropped the hammer

Adam pointed out that "3% to 5% success" is just a polite way of describing a 95% to 97% failure rate

To put that into perspective, imagine you’re training to be an accountant

If you sat your professional exams 19 times and failed every single one, only to scrape by on the 20th attempt, you’d have realized long ago that accountancy isn't for you

Yet, in the sales world, these are the metrics people live by

As Adam puts it, these are career-destroying failure rates

Why on earth are we still allowing "the way it’s always been done" to justify such consistent defeat?

Watch the whole video and find out how you can 10X the results from social selling, leaving cold calling and email marketing in the waste bin of history

Plus, there is no need for spam and no need to expensive tools

Conclusion

The math doesn't lie: relying on legacy outreach means signing up for a 95% rejection rate

It’s time to stop reframing failure as "industry standard" and start adopting methodologies that actually respect your time and your career