Seven years ago, I had the privilege of publishing my second book, Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing, with Kogan Page (published 3rd October 2018)

Available here 

At the time, the idea of aligning sales and marketing into a single, integrated discipline still felt a little radical

Today, it’s something more and more businesses are striving towards, not as a “nice to have,” but as a real source of competitive advantage

Back then the title of Smarketing was chosen as the fusion between sales and marketing

In those 7 years, a new title of RevOps has emerged 

If we were writing it today we would probably call it “RevOps - How to Achieve Competitive Advantage through Blended Sales and Marketing”

I’m grateful to everyone who supported the book, read it, shared their feedback, or applied its ideas in their own organisations

Writing a book is one thing; seeing others use it to make a difference is something else entirely

If you’ve read Smarketing, I’d love to hear what resonated most with you

And if you haven’t, perhaps it might spark a new perspective on how sales and marketing can truly work better together, the content is still as relevant as it was 7 years ago

Here’s to continuous learning, adapting, and blending disciplines to meet the challenges of modern business

Available here