Have you ever wondered how effective you really are at using LinkedIn to grow your professional network, generate leads, and position yourself as a trusted authority?

Some people seem to make it look easy

Their content lands, their networks expand, and they consistently engage with the right audience

So, what’s their secret?

One answer lies in DLA Ignite’s Social Selling Score (SSS), a practical framework designed to measure how well you’re using LinkedIn for social selling

Link here

Unlike generic “black box” scoring systems, the SSS gives you a clear picture of your strengths and weaknesses, along with a roadmap for improvement

The Problem with Traditional Scores

Most LinkedIn users are familiar with other Social Selling metrics, which gives you a score from 1 to 100 across four areas:

Establishing Your Professional Brand

Finding the Right People

Engaging with Insights

Building Relationships

While useful, this scoring system has limitations

It isn’t granular enough to show what’s really working, or what to avoid

For instance, I've maxed out my LinkedIn’s 30,000 connection limit, so my score in “finding the right people” suffers, even though you’ve already built a vast network

Scores may rise from 50 to 60 with consistent effort, but beyond 70 it becomes hard to know how to improve, or even what not to waste time on

Why the DLA Ignite social selling score is different

Link here

Our SSS tool takes a more practical approach

By answering a structured set of questions, you’ll receive personalised suggestions and a guided plan to elevate your LinkedIn presence

It’s not just about numbers, it’s about actionable insights that drive real business results

How to improve your social selling score

Once you’ve identified your baseline, here’s how to boost it:

1. Optimize Your Profile
Your profile is your shop window

It should say, “I understand your world, and I can help.” Go beyond job titles, craft a compelling headline, share your story in your summary, showcase experience, skills, and recommendations

2. Engage Consistently
Posting is just the start

Real growth comes from harvesting engagement, commenting, sharing insights, and joining conversations

Consistency builds visibility and trust

3. Build Quality Connections
Prioritize meaningful connections aligned with your goals

Avoid scattergun requests

Using best practice social selling you should be getting a 60–80% acceptance rate, and focus on creating conversations that lead to influence, not pitches

A well-trained SDR or AE should generate around five high-quality ICP meetings per week from LinkedIn alone

4. Share insightful and educational content
Content should demonstrate that you understand your buyers’ industry and challenges

Share insights, trends, and stories, not brochureware

Leave case studies for your website; on LinkedIn, show that you’re human and credible

Conclusion

Link here

LinkedIn isn’t just a place to park your CV, it’s a powerful tool for building trust, authority, and influence

The DLA Ignite Social Selling Score helps you cut through the noise by showing what truly matters and how to improve

By optimising your profile, engaging with purpose, building quality relationships, and sharing authentic content, you’ll not only raise your score but also create meaningful business outcomes

In short: stop guessing, start measuring, and turn LinkedIn into your most effective sales channel

Link here