We recently received some feedback from a prospective customer who had been reviewing the social selling market

Their observation was simple but powerful: 

“Every company said the same thing and gave the same advice, except you"

That’s because our approach to social selling is different

Take LinkedIn summaries as an example

Most so-called “experts” will tell you to cram your title with keywords and pack your summary with what you do

But this isn’t just bad advice, it’s one of the worst forms of self-sabotage you can commit on LinkedIn

Why? 

Because LinkedIn’s architecture and the psychology of how people engage with profiles mean have a Linkedin summary which tells you what you do and / or keyword-stuffed summaries actually work against you

Instead of attracting opportunities, they push them away

Why would you tell people to do things that actually push people away, we think it's totally bizarre

And the fact that people actually follow this advice is totally inconceivable 

So while most social selling suppliers recycle the same tactics, we focus on strategy, psychology, and the science of influence

Conclusion

If you think all “social selling experts” are the same, you’re almost right

Most of them are

But if you’re looking for a company that challenges conventional wisdom and delivers results by doing things differently, you’ve just found one