I’m currently reading “Reshuffle: Who Wins When AI Restacks the Economy” by Sangeet Paul Choudary, and one metaphor he uses has completely reshaped how I view the AI revolution
Choudary compares today's approach to AI with one of the greatest strategic missteps in military history: the Maginot Line
After World War I, France built this vast 450-mile chain of bunkers and underground fortifications along its border with Germany
Centralized, heavily engineered, and nearly impenetrable, it was a masterpiece of 20th-century military engineering
But it failed catastrophically.
In May 1940, German forces launched a blitzkrieg, bypassing the Maginot Line entirely
This new approach to warfare wasn’t just faster, it was systemically different
It coordinated tanks, infantry, and dive bombers through real-time two-way radio communication and decentralized decision-making
The tools weren’t new, but the system was. And that’s why it worked
Choudary argues that this is the same mistake we’re making with AI
We still ask: “Will AI replace humans?” or “Which tasks will AI automate?” , as if the existing structure of work remains intact
This is a framing error
It assumes the "game" is the same
But it’s not
Like blitzkrieg, AI isn’t just a tool that makes things faster
It redefines how work is organized and coordinated
It shifts us from task-based efficiency to systemic transformation
AI enables real-time, distributed coordination that mirrors how blitzkrieg turned disjointed forces into a unified and responsive war machine
Yet, most businesses today are still building Maginot Lines, plugging AI into isolated processes while maintaining outdated, centralized decision-making structures
There’s a better path
Firms that adopt a task-centric approach to AI focus on local wins, automating repetitive processes like scanning contracts or sorting emails
But system-centric firms ask deeper questions: How do we redesign the architecture of work?
Where can AI enhance not just efficiency, but adaptability, speed, and coordination?
Conclusion: Stop fortifying the old system—Start rethinking it
AI isn’t just a faster horse, it’s the invention of the engine
If your business treats AI as a bolt-on tool for old workflows, you risk repeating the Maginot Line mistake: reinforcing the past while the future blitzes right past you
The winners in the AI economy will be those who don't just automate tasks, but reimagine the system itself
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