In a recent article by the venture capitalist, Tomasz Tunguz

He said

"What happens when technology evolves faster than your sales process can adapt?

The last fifteen years, startups focused on building software around very well understood processes. We had built an assembly line for software sales, SDR to AE to customer success manager. We calculated ratios between these three total cost of sales and drove the factory to ever improved yields.

AI is upending all of that"

We now know that buyers go to AI to create short lists

How buyers will find brands in a world where there don't use Google and SEO is obsolete 

And the traditional SaaS model has already been upended and the Martech 10,000 will now start to regress 

The slow death of SaaS? Sam Altman just pulled the trigger 

But we know that AI cannot close a deal

Buyers will still have to deal with a human, unless your product is a commodity

Which humans will the buyers seek out?

The sellers who are non threatening with buyer-centric Linkedin profile

The sellers who they trust and are in their network 

The sellers who will be the “obvious choice” because of the insightful content they have shared

Having a social selling methodology is just as business critical in this AI age