In this article by Entrepreneur it states 

"Here's the hard truth: AI won't eliminate marketers. It will reveal the ones who've been phoning it in.

If your strategy is "publish to publish," if your content reads like a generic checklist, if you're still clinging to SEO tricks from 2019, AI will beat you. Not because it's brilliant, but because it's fast and average, and average is all you've been delivering.

The marketers who thrive with AI are the ones who still lead. They think, challenge, shape and coach. AI is their accelerator, not their replacement."

The world of buying and selling has transformed beyond recognition

Google has changed, dramatically

My friend Dan Sodergren explains in this quick 5-minute video how Google's new AI mode is reshaping search: you no longer need to click through to websites

The AI gives you the answer right there

No website visit

No traditional funnel

Meanwhile, cold calls? Dead
Spam mails? Dead
And most of us, on principle, refuse to buy from those who interrupt and intrude

For many, the buyer’s journey now begins with a conversation, not with a salesperson, but with an LLM like ChatGPT or Google Gemini

But here's the good news: AI doesn’t close deals. People do

Buyers may start with AI, but they finish with trust

And trust lives in your network, in conversations, not conversions

The most successful sales teams today aren’t pushing products

They’re building digital trust:

Showing up where their buyers are, on social

Looking helpful, informed, and relevant

Sharing valuable content that demonstrates industry understanding

Offering social proof instead of self-promotion

Connecting, not just contacting and having conversations

People buy from people who get them

Be the team that gets it