Why summer is the perfect time to prospect (if you’re social selling), Tim Hughes

“I was looking for inspiration and tricks on how to fill the slow summer gap. Do you have any tips on how to make the best of this quiet sales period?”

That’s the question a salesperson recently asked me on LinkedIn

And it’s a great one

Because here’s the truth: summer is only a “slow period” if you’re still using old-school sales tactics

With social selling, you can prospect 24/7, even when your buyers are away on holiday

Why Traditional Prospecting Fails in Summer

One of the big limitations of legacy sales methods, like cold calling, mass email campaigns, and telemarketing, is that they’re locked to prime selling time

You’re restricted to working when your prospects are at their desks, ready to answer the phone or check their inboxes. Try calling at 3:00 AM? Forget it

But in summer, those desks are often empty

Out-of-office replies pile up

And suddenly, your outreach grinds to a halt

Social Selling Doesn’t Care About Office Hours

Here’s where social selling flips the script.

Social platforms never sleep. Your prospects might be:
✅ Scrolling LinkedIn between meetings
✅ Checking Instagram from a sunbed in Santorini
✅ Catching up on X (Twitter) during a long airport layover

With social selling, you’re building relationships and sparking conversations in a way that fits their schedule, not yours

One client of mine even fits her prospecting into her evening routine

After bathing her kids and putting them to bed, she carves out time to engage with her network and reach out to new contacts

And guess what? It works

Your prospects may be on holiday, but they’re still online

Social selling meets them where they are, on their terms