Just read an article by Cameron Brain of everyone social as it resonated with me I thought I would share and add my comments

Cameron has heard a lot about the shifting mindset of B2B marketers, especially CMOs, and he wanted to share a few takeaways that really stuck with him from a recent session with some of the best in the business

He said, if you’re in marketing, sales, comms, or employer brand, I think this will resonate, which is why I thought I would share

The session featured senior leaders from Bain, SAP, and Dentsu, and the focus was on what today’s B2B CMOs are prioritizing

The biggest theme? The game has changed and not just a little

Here’s what Cameron said stood stood out:

“People don’t talk with companies, people talk with people.”

That came from Erika Serow, CMO at Bain, and it really hits home

Her point was simple: companies don’t exist, people do

And in a social-first world, B2B marketing isn’t about broadcasting corporate messages anymore

It’s about enabling human-to-human connection at scale

Any of my readers will know we've been talking about this for years here at DLA Ignite but great to hear Erika and Bain saying this

“Let the HUMANS tell their story.”

That one came from Tim Hoppin, the Chief Brand & Creative Officer at SAP

He was talking about how SAP has leaned into authenticity, letting their people speak honestly on behalf of the brand

No scripts. No polish. Just stories

Like Cameron, I love this too it aligns with what we tell our customers every day: authenticity wins

Always has, always will. Especially on social

Afterall Linkedin is a social network, not a sales network

“We live in the algorithmic era.”

Rob Gold, President of Dentsu B2B nailed this

If you’re not building content natively for platforms and thinking about how the algorithm works, you’re flying blind

This is especially important for marketing and sales

The algorithm decides who sees your content

Understanding it is the difference between being seen and being ignored

Between showing up and not existing

Social networks are always made for people, not brands and the algorithm will always support your employees first

After all employees get a whopping 561% more engagement that brands

So what does this mean for you?

Cameron makes these final points to conclude …

It means your marketing strategy has to be human

It means your marketing and sales teams needs to support real human stories

And it means your people, executives, sales, recruiters, everyone, need to be active and visible in the channels your audience lives in

The CMOs leading today’s biggest brands get this

And they’re building for it

Not next year

Now

Thanks to Cameron for reminding us for this and I hope he doesn't mind me stealing his article and me adding some of my own thoughts

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