Great content is your secret weapon in social selling

It doesn’t just fill up your feed, it tells your story, drives conversations, and establishes authority

 When done right, content becomes your ticket to more meetings and more revenue

But content alone isn't enough

To succeed, you also need:

A buyer-centric profile – As Matt Dixon explains in The JOLT Effect, buyers aren’t looking for another sales rep

They want a buyer’s agent , someone who advocates for them

A relevant network – If you're not connected to the people you want to influence, you're invisible to them

Build smart, not wide

So, how do you make your content stand out and actually convert?

Here’s How to Get the Edge:

1. You are the algorithm

People connect with people

Posts featuring your face, whether selfies or images with your face superimposed, always outperform generic visuals

2. Personal > Promotional

Personal stories create connection

Product pitches create suspicion

People hesitate to like promotional posts because they fear getting the follow-up pitch

Show your human side, not your sales target

3. Stop sharing everyone else’s content

Sharing a colleague’s post is like handing out someone else’s brochure at your own event

Your network wants to hear from you, not about a brand or a colleague 

4. Watch your engagement closely

If all your likes come from coworkers, you’re in an echo chamber

Aim for engagement outside your company, that’s what expands your reach and influence

5. Don’t tag-bomb

Tagging a long list of colleagues might feel like a shortcut to engagement, but LinkedIn flags it as spammy

Quality beats quantity every time

6. Hashtags help

Use a few relevant hashtags to push your content into new audiences

It’s a subtle but powerful way to grow your visibility

Conclusion:

🚀 Great content isn't a nice-to-have, it's your growth engine

It's how you show up, stand out, and start sales conversations before you ever send a message

If you're not creating content that reflects your value, authority, and personality, you're leaving meetings (and money) on the table

In a noisy world, be unmistakably human

That’s how you win

Have you thought about using social media to drive business growth?

How do you and your sales team compare with best practice, when it comes to using social media to drive revenue?

Want to know?

Take the assessment and see how you measure up

Start your journey here

What are our customers achieving by using our social selling methodology?

A measured average across our customers

For an AE, we can shorten sales cycles by 30%

And the average SDR will get 1 x ICP meeting a day

Which should increase your revenue by 20%

You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.