I don’t know about you, but I do love a bit of shopping; as long as I’m in control

Like many people, I can’t stand it when a salesperson immediately approaches and asks, “Can I help you?”

It feels intrusive, even if they mean well

That’s probably why so many of us prefer shopping online, we’re free to browse, explore, and decide at our own pace, without interruption

That said, I’m a bit old school

I still enjoy trying clothes on in-store

There's something tactile and fun about the buying process when it’s on your terms

This is the exact reason we all hate cold calls, spam emails, and sales pitches that hit us out of nowhere on social media

They're the digital equivalent of being pounced on in a shop and they don't work

At our company, one of the things we teach clients is how to start conversations on social media, real conversations, not sales ambushes

And we show them how to do it at scale

When I start my presentations, I ask the room:

“If I could pick you up tomorrow and drive you to a place full of your ideal prospects, would you want to go?”

Everyone says “yes”

That place is LinkedIn

You just need the right key to unlock those conversations

And yet, despite all of us agreeing how irritating a cold, pushy approach is, so many still do it

The takeaway?

If you wouldn't tolerate it as a buyer, stop doing it as a seller

Start a conversations, not a pitches

That's how trust and business, begins

Have you thought about using social media to drive business growth?

How do you and your sales team compare with best practice, when it comes to using social media to drive revenue?

Want to know?

Take the assessment and see how you measure up

Start your journey here

What are our customers achieving by using our social selling methodology?

A measured average across our customers

For an AE, we can shorten sales cycles by 30%

And the average SDR will get 1 x ICP meeting a day

Which should increase your revenue by 20%

You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.