In a recent Microsoft report titled “Breaking Down the Infinite Workday”, the modern reality of knowledge work is laid bare. And it’s not pretty

Let’s start with this:

You wake up at 6 AM. Before your feet even hit the floor, you're already checking your inbox

You're not alone—40% of workers do the same

Each day, the average person receives:

117 emails (most scanned in under 60 seconds), and

153 Microsoft Teams messages

That’s 270+ digital pokes a day before we even talk about meetings

Now, here’s the kicker:

Our most productive hours—those golden windows between 9–11 AM and 1–3 PM, when our brains are firing—are being completely hijacked by meetings

According to Microsoft, we're interrupted every two minutes during the workday

Yes, every. two. minutes

That’s about 275 interruptions per day

It begs the question:

In a world where attention is the new currency, are we spending ours wisely, or just burning it?

And with AI now flooding inboxes with smarter, faster, and more personalised email marketing are we just adding to the noise?

Email marketing might still be a necessary tool

But in today’s environment, if your message doesn’t add real value in under 3 seconds, it’s just another ping in the productivity war zone

Let that sink in before you hit "send."

Have you thought about using social media to drive business growth?

How do you and your sales team compare with best practice, when it comes to using social media to drive revenue?

Want to know?

Take the assessment and see how you measure up

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What are our customers achieving by using our social selling methodology?

A measured average across our customers

For an AE, we can shorten sales cycles by 30%

And the average SDR will get 1 x ICP meeting a day

Which should increase your revenue by 20%

You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.