A few weeks ago, I joined Americo Da Costa on his podcast

You can listen to the podcast here

Before we recorded, he ran a poll asking, “Are you already doing social selling?”

66% of people said yes

I shared this stat internally… and it got a lot of laughter

Because here’s the truth: we don’t see anyone actually social selling

So let’s define it clearly:

Social selling is using your presence and behaviour on social media to build influence, make connections, grow relationships and trust — which leads to conversations and commercial outcomes

But too many people are treating LinkedIn like a sales network, not a social one

Would you walk up to a stranger on the street and say:

“Do you want to buy a pension?”

Of course not. You’d probably be told to get lost

So why do people think this works on LinkedIn?

It doesn’t.

The problem is: your sales team can’t get conversations with new customers

Because buyers ignore cold calls and cold emails; or spend their time replying to people they already trust

So how do you fix that?

By using a proven methodology that puts social at the core

Not to spam

But to build relationships, trust, and conversations, at scale and drive revenue, of course

Have you thought about using social media to drive business growth?

How do you and your sales team compare with best practice, when it comes to using social media to drive revenue?

Want to know?

Take the assessment and see how you measure up

Start your journey here

What are our customers achieving by using our social selling methodology?

A measured average across our customers

For an AE, we can shorten sales cycles by 30%

And the average SDR will get 1 x ICP meeting a day

Which should increase your revenue by 20%

You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.