When I ask business leaders how much revenue they generate from LinkedIn and social selling, I’m often met with blank stares

And yet, if you're investing time, energy, and budget into something, shouldn’t it be delivering a measurable return?

The usual excuse I hear? “It must be our messaging.”

Cue the internal soul-searching, brainstorming sessions, and rounds of wordsmithing to “get the messaging right.”

But here’s the truth:

It’s not your messaging. It’s your misunderstanding of how LinkedIn actually works.

Let’s unpack a few social truths:

LinkedIn posts are digital billboards — and the highway is crowded

Even the most perfectly crafted message can get lost in the noise

You won’t stand out simply by saying something better

You stand out by showing up consistently and with purpose

LinkedIn is a social network, not a sales platform

People don’t log in to be sold to

They’re looking for insight, education, and sometimes, entertainment

If your content feels like a brochure, it’s already invisible

Social media is about people, not brands

Think about your own feed, you're connected to people, not logos

You probably follow me (if you do!) because I share content that’s useful

You likely don’t know or care what company I work for, and that’s the point

So if you're not seeing results from LinkedIn, stop blaming the message

Start empowering your people to show up with real insight, real value, and a real voice

Because when your team becomes known for helping others, revenue starts to follow naturally

Have you thought about using social media to drive business growth?

How do you and your sales team compare with best practice, when it comes to using social media to drive revenue?

Want to know?

Take the assessment and see how you measure up

Start your journey here

What are our customers achieving by using our social selling methodology?

A measured average across our customers

For an AE, we can shorten sales cycles by 30%

And the average SDR will get 1 x ICP meeting a day

Which should increase your revenue by 20%

You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.