Within 10 seconds of landing on your LinkedIn profile, people decide whether you're worth taking seriously.

That’s why your LinkedIn profile isn’t just a digital CV — it's your first handshake in the virtual world. Whether you're in sales, marketing, PR, or any client-facing role, your profile should work hard for you.

Here’s the reality:
👉 Every time you send a connection request, they’re going to check you out.
👉 If you say you're an expert in [insert your field], your profile needs to prove it — from your headline to your content.
👉 Being connected to the right people matters. Not just your ideal customer, but also decision-makers and influencers in your market.

I recently saw a PR professional with fewer than 500 connections and only 2 posts — ever. How can you be in public relations and not be visible, active, or connected?

💡 If you want to be taken seriously, your LinkedIn profile needs to reflect your expertise, your network, and your voice.

Want help standing out?

Can you drive revenue from social media?

Social selling is not about spamming people or inmails or connect and pitch

Our definition of social selling is

"Using your presence and behaviour on social media to build influence, make connections, grow relationships and trust, which leads to conversation and commercial interaction"
 

Can you drive revenue from social media?

Social selling is not about spamming people or inmails or connect and pitch

Our definition of social selling is 

"Using your presence and behaviour on social media to build influence, make connections, grow relationships and trust, which leads to conversation and commercial interaction"
 

And the results?

For an AE, we can shorten sales cycles by 30%

And the average SDR will get 1 x ICP meeting a day

Which should increase your revenue by 20%

You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.