You have turned up to social today and your reading this post

You are reading it, maybe it turned up in your feed, maybe you came to my profile

We turn up to social to be social, have conversations, like a networking event

Maybe we talk to old colleagues, maybe we meet with new people

Social media is just that, a media in which to be social

Now here's the rub

I come to social to sell and maybe buy

You come to social to sell and maybe buy

Social media is bound by this mutual repository

BUT if, you decided to not turn up and send a bot in your place

You kill the mutual repository

If you cannot be bothered to turn up on social

I won't be bothered either 

At this point social dies

By using AI on social, you will drive your buyers away

In the world of AI the most human company wins 

Want to know more about social selling, check out my new book

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.