Picking up on a Cameron Brain Linkedin post the other day, here
He said
"1. Social networks are THE channel. 1B people use Linkedin. 3B people use Facebook DAILY. Reddit, X, Threads, etc., etc. This is where we ALL spend our time consuming information.
2. Social networks want to keep YOU, me and everyone else ON their platform. They don't want us clicking away. This is why they tune their algorithms to promote content that doesn't include links. This is fact.
3. Prospects, customers, etc., aren't stupid! They don't need to click and link and fill out a form to have awareness for your business. No one wants to be sold. They watch your video, see your update and they will REMEMBER."
If you also look at the stats from Simon Kemp and his post here
With 1.2 billion members, LinkedIn is bigger than ever. Here are 10 #FastFacts about the world’s top professional platform:
- LinkedIn reaches 1 in 7 people on Earth
- Data suggest 1 in 5 adults has a LinkedIn profile
- LinkedIn’s reach grew +17.1% in the past year
- 175 million users joined LinkedIn in 2024
- The USA is LinkedIn’s biggest country…
- …but Asia is home to 1 in 3 LinkedIn users
And his data, here, shows that 5.24 billion people of the 8.2 billion people in the world are active on social media
Active means, the average person spends 2 hours 22 minutes a day on social media
So, OK, maybe one of a buyer team of 10 isn't on social media, but the other 9 are!
Your customers are on social media, it's just that you cannot see them
Want to know more about social selling, check out my new book
"social selling techniques to influence buyers and changemakers - 2nd edition".
In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth.
Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.
What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here
It's available on Amazon worldwide. Link to Amazon.com here and Amazon.co.uk here.
unknownx500
