As we enter into a time of economic uncertainty, deal cycles will get longer

Buyers are not one or two people, there are now buyer teams

If a company wants to make a investment in your product or service

Then they are going to spread the political risk in their business

By getting as many people involved in the decision as they can

Users, IT, finance all be stakeholders in the decision

What can we do as sellers?

We need a way to to build as many relationships in a company and do it at scale

The problem is, the sales methods of the past are not great

First it is pretty hit and miss if you can get somebody on the phone

The same with spamming them with email

As we know from our own experiences being cold called or spamed

Isn't a great way to start a relationship 

What we have created here at DLA Ignite is create a methodology

Built for sellers of B2B enterprise it enables sellers to build relationships … fast

And why is the fast part important?

Because it will shorten your sales cycles ahead of the competition

And keep your margins up 

Want to know more about social selling, check out my new book

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.