- Do you agree that all buyers will look you up on social before they buy?
- Do you agree that all sellers and all buyers are online?
- If so, why have you never done anything about your Linkedin profile?
If buyers are going to look at your Linkedin profile and from that look decide if you are on a short list or even they are going to buy, surely having a buyer centric Linkedin profile is a priority?
And don't listen to these “personal brand” people they are talking rubbish
You need a buyer centric profile, it's very different
But where do you start?
As Chris Tarrant says on “who wants to be a Millionaire”, “it's easy if you know”
What you need is a structure
Want to know more about social selling, check out my new book
"social selling techniques to influence buyers and changemakers - 2nd edition".
In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth.
Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.
What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here
It's available on Amazon worldwide. Link to Amazon.com here and Amazon.co.uk here.
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