Great article, by TechCrunch, here, where they say 

Never rely on external resources to do your fundraising for you

I also wrote this article this week

Is there a link between a personal brand and cold, hard business outcomes? - This research says there is ... 

This study proves investing in your personal media profile pays huge dividends

The article start with a quote

"Steve Forbes once said that “Your brand is the single most important investment you can make in your business”. And in today’s world of digital media, that advice extends to a company’s founder too."  Nice.

Let's give you a quick summary

The most-followed CEOs on social media secure greater investment in fact 20% more investment on Linkedin and 5.4% more investment on Twitter

LinkedIn is the social media platform of choice for startup leaders, 94% of unicorn CEOs are on Linkedin

Want to know more about social selling, check out my new book

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders who use social selling every day.  

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, Crux Consulting, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.