Focus – get in a swim lane and stay there, your audience must know what you stand for

Be clear what you want to be famous for, what your expertise is and what’s your digital identity?

You know if it’s going to be boring, don’t post it and stay away from posting brochures

Experiment, nobody is bothered if the technology doesn’t work, people like the fact you tried

Your network is building a relationship with you, so let them get to the know the REAL you

Don’t worry about the grammer* police or the Facebook police, there are two people in this world, people who build things and people who knock them down

You need to have a wide variety of content types, don’t let people tell you this is difficult, it’s not, content is all around us

Don’t let people tell you that social selling takes a long time.  As one of our clients CMOs said, “this is a ridiculously fast way to be connected to target audiences”

Be yourself, don’t try and be a person you think I want you to be

Nobody, yes nobody, is interested in your company or what it does, my relationship is with you, who you are and how you are going to help me

*This spilling :) mistake was on purpose

Want to know more about social selling, check out my new book

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders who use social selling every day.  

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, Crux Consulting, DLA Ignite and more.

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.