Love it or hate it, it’s been hard to ignore the hit series Love Island. Even those that resisted the temptation to tune in were hard-pressed to avoid the goings on in the villa. The arrival of new contestants, the departure of now familiar faces and the breakups and makeups played out across social, digital and traditional media
Many of the swimsuit-clad stars of last year’s Love Island used the show to launch their personal brand and have gone on to develop lucrative careers bagging themselves spin-off series, modelling assignments, public appearances and product endorsements. Some even created their own beauty, wellbeing and fashion lines.
Between them, the 2018 Love Island contestants boast almost 24 million followers on Instagram and 1.2 million followers on Twitter. Twenty-two of the 38 contestants have more than 500k followers on Instagram
Of course having a personal brand is something we all have wether we know it or not. Im not saying you all have to go to the gym for 12 hours a day but be aware that you are always being watched by prospects, clients, current and future employers. What does your LinkedIn profile say to them? Do you look like the person who they’d like to do business with or employ? Are you serious about what you do?
It's never been more important to work on your personal brand.
Whether you know it or not, you have a personal brand. When you Google yourself, what pops up? These results are the first impression people will have of you. Is it a good one? Is the information you are sharing across LinkedIn, Facebook, and other social media sites consistent? Whether you have a date or a job interview, chances are someone is going to Google you to learn more about who you are. The question is, do you want to allow your online reputation to take on a life of its own or control the narrative? With the proliferation of social media and the gig economy, it has become essential for everyone to embrace personal branding.